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Song Hye Kyo’s The Glory: Production Company Behind Netflix Hit K-Drama Records Stock Price Plunge

January 3, 2023

Song Hye Kyo’s new K-drama The Glory may have been a success, but the production company, Studio Dragon, has seen its share price fall. As expected, Song Joong Ki’s ex-wife is now getting all the attention for her new series, but the same cannot be said for her producer.

Studio Dragon’s shares have fallen for three straight days despite the success of The Glory series. The series, directed by Song Hye Kyo, ranked #6 on Netflix worldwide.

AllKpop pointed out that the show was produced by a company subordinate to the studio, but analysts believed that the market is reacting more to China’s banning of Korean content than to the success of individual projects. The company’s shares are already up more than 10 percent on hopes that China would lift its ban on Korean shows.

However, experts advised investors to take a conservative approach to China’s momentum. An insider said they should assume the ban is still in place until Chinese channels start showing Korean content.

As for The Glory, the series has been a hit since it aired on December 30th. According to FlixPatrol, which monitors the worldwide VOD charts and streaming ratings, it is now ranked 6th worldwide in the Netflix TV Shows category and 5th on New Year’s Day.

Aside from the high ratings, the series also receives a lot of positive comments, especially for Song Hye Kyo’s excellent acting.

The Glory tells the story of a woman who has been left soulless due to the bullying and violence she experienced at school when she was young. Now that she’s grown up, she’s made it her life’s work to get revenge on her bullies.

Song Hye Kyo left his sweet side to play the role of Moon Dong Eun. From the goddess of Korean romance and drama, she has become a heartless and vengeful woman in this new revenge series.

This is in stark contrast to her popular roles in Full House, Encounter and Descendants of the Sun with her ex-husband Song Joong Ki. Series writer Kim Eun Sook even said that in The Glory, fans will never see the Hye Kyo songs they knew.

After reading the script, I felt like it was exactly what I was looking for, the actress said loudly about the series PhilStar. She added that it’s exactly the genre and character she’s wanted to play in her career and revealed she’s always had the urge to do a project like this.

The second part of The Glory will be released in March.