Meghan Markle and Prince Harry reportedly have a master plan, and Kate Middleton and Prince William are well aware of it. One expert on brand and reputation management therefore believes the Cambridges are trying to counter the Sussexes’ move by cutting a slice of theirs.
Allegedly, the future royal couple also want to try to get in touch with the younger generations and address issues that are important to them. In fact, the Duke of Cambridge may have already taken this step when he gave an interview to the American magazine People about his Earthshot Prize.
Eric Schiffer told the Express that Prince William and Kate are well aware of the strategic master plan the Duke and Duchess of Sussex are pursuing. This alleged plan is now working in the US and around the world and is attracting massive attention.
Schiffer believes this should be a warning shot to the top royals about their own authority and soft power at this point. That way, the two could start working harder to connect with the younger generation – not just in the US, but in the UK and around the world.
You could focus on the environment and equality issues, which Prince William may speak more about in the future. He could also try to understand the sensitivities of this generation and to adjust to them.
So what is Prince Harry and Meghan’s master plan? Schiffer said it’s about connecting with the younger generations. They reportedly plan to become the royals of the world and could do so through acts of benevolence and leadership that approximate the values and desires of Gen Z and Millennials.
As part of this strategy, they should aim to dominate the headlines and be more relevant than the royal family. Schiffer even cited a number of projects Prince Harry and Meghan have publicly supported to date to back up that claim, according to Cheat Sheet.
This includes issues such as race and equality, which Prince Harry addressed when he spoke about his own experiences with racism after meeting his wife. Additionally, the former actress has personally reached out to a few U.S. Senators asking for assistance on federal paid parental leave.
In addition, Prince Harry and Meghan are also known as avid advocates of climate change, gender equality, vaccination equity, and mental health awareness, which are also important issues for the younger generation. So, will the public soon see Prince William and Kate Middleton tackle the same issues?