BigHit Music is now in a bind after restricting BTS photography ahead of the last two Permission to Dance on Stage concerts in Los Angeles. This announcement coincides with the Homa-ma or homepage masters complaining about harassment and bullying at the K-pop group’s recent international show.
Homa-ma, who are also called fansite masters, operate websites or social media pages where they upload photos of the idols favored by the fans. These people are already part of Korean K-pop culture because they play an important role in organically marketing the idol groups – in this case, BTS.
They usually share high quality photos and videos from the hitmakers that help them grow their fame, according to AllKpop. In this way, they too will gain attention with their work.
However, there have recently been complaints from some Korean BTS home mas after their bad experience at the first two-day Permission to Dance on Stage concerts in Los Angeles. A home ma said he experienced ruthless physical assault at the event.
She said some local fans would whisper if someone who looked Korean, Chinese, or Japanese walked in front of them. From here on the harassment started.
These locals filmed the alleged Koreans with their cell phones and threatened to post the footage on social media. They also berated anyone who looked like a Korean home-ma for the negative things they read about them on the Internet.
She then defended herself, saying that if they just wanted to make money on this BTS event, they would never spend a lot of money to buy expensive concert tickets worth more than KRW 500,000. They would just have taken photos of other famous people, turned them into merchandise, and sold them.
She went on to say that they dared and risked their lives in Los Angeles to see BTS live again after a long time due to the COVID-19 pandemic. In connection with this, she asked if it was something bad that they had to be beaten.
That event seemed to coincide with BigHit’s announcement of BTS’s portrait rights and copyrights on WeVerse, Koreaboo reported. The company said it was prohibited, among other things, to take photos, videos and voice recordings and to stream the event live.
Bringing film or recording equipment into the premises of the event was also prohibited, but not bringing cell phones. However, filming with cell phones was still not allowed.
Anyone who violated these rules had to delete the clips and was forced to leave the event. Of course, fans praised BigHit for its actions, but many were also concerned and frustrated. Some even felt that the company was too harsh on them after spending thousands of dollars in support of BTS.