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BLACKPINK Lisa ad controversy: Can Thailand fine LaLisa hitmaker for promoting Chivas Regal?

March 18, 2022

BLACKPINK’s Lisa has become the newest ambassador for alcoholic beverage Chivas Regal. With photos and videos of their promotion now circulating online in Thailand, it seems the Thai government doesn’t like it.

Local media reported that Thai authorities have launched an investigation into Lisa’s widespread promotion on social media. Since Thailand, as a Buddhist country, bans alcohol advertising on all media platforms, they are now investigating the spread of their content online.

AllKpop revealed that the Health Ministry’s Centers for Disease Control and Prevention of Thailand have ordered the Alcohol Control Committee (OACC) to investigate anyone who shared and disseminated the singer’s photo and video advertisements on social media.

According to media reports, the K-pop star’s clips and images promoting the whiskey brand have now been circulating widely on the internet. Now, netizens are quite confused as to whether Lisa will be allowed to advertise alcoholic beverages and whether she will be fined like other celebrities who do so.

The OACC is reportedly investigating whether their advertising violated alcohol laws. Deputy director of the Centers for Disease Control and Prevention, Kachonsak Kaewcharat, said the 24-year-old idol’s advertising appearance may not have broken a law in other countries that don’t regulate alcohol advertising like Thailand.

Article 32 of Thailand’s Alcohol Control Law prohibits the advertising of alcohol and even the display of glasses of alcohol. This includes displaying specific brands of alcoholic beverages and encouraging others to consume alcohol.

Violators of this law must pay a fine of 500,000 baht (over $15,000) or face up to a year in prison. The fine can also be both.

Will this also apply to Lisa? coconut informed that this law does not apply to commercials broadcast outside of Thailand.

The country has its own beverage brands that use this regulation to promote their products, failing the native beer community. Taopiphop Limjittrakorn, a Move Forward Party beer activist and former MP, said that if Lisa lives in Thailand, she cannot accept Chivas Regal’s offer to become an ambassador.

Meanwhile, Scotch whiskey brand has named Lisa as its new ambassador. A one-minute video shares her success story and aims to inspire others to choose the path to success.

But success means nothing, nothing, if we don’t share it, Lisa says in the clip. It looks like she’s pretty safe from the Thai fine as she lives in South Korea.